Enable Bixby: Samsung’s AI Assistant ‘Bixby’ Confirmed

AI assistants have become the trendsetting topic of the year, with various companies leveraging them as a key selling point for their products. Google made waves with the introduction of Google Assistant, which is now being rolled out to different Android devices, while HTC unveiled their AI assistant, HTC Sense Companion, back in January, promising it would ‘learn from you’. Observing these advancements, Samsung made the strategic decision to join the AI assistant bandwagon, announcing its own voice-based AI assistant. Amidst the ongoing speculation over the past few months, it has been revealed that Samsung will be integrating its voice-based AI assistant with the Galaxy S8, complete with its dedicated button. In a recent announcement, the tech giant has officially named their AI assistant ‘Bixby’.

Enable Bixby: Samsung’s AI Assistant ‘Bixby’ Confirmed – Overview

It’s no surprise that Samsung has confirmed the name Bixby for their AI assistant, considering the previous trademark filing under this name. Samsung promises that Bixby will set itself apart from other AI assistants by offering advanced integration with native apps, text recognition, visual search capabilities through the smartphone camera, and the ability to facilitate online payments through Samsung Pay. Additionally, to cater to a wider audience, Samsung asserts that Bixby will support up to 8 languages, a significant advantage over Google Assistant which currently supports 4 languages.

As the highly anticipated Galaxy S8 and Galaxy S8+ reveal approaches on March 29th, Samsung will unveil more details about the capabilities of Bixby. Do you believe that Bixby will emerge as a standout feature that drives the popularity of the device?

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