Samsung Bixby App to Rely on S Voice, Not Viv Labs

Contrary to previous speculation suggesting that Bixby would utilize Viv Lab’s technology, Samsung’s upcoming AI-powered voice assistant, Bixby, set to launch with the Galaxy S8, will be powered by S Voice technology.

Samsung Bixby App to Rely on S Voice, Not Viv Labs – Overview

After acquiring Viv Labs last year, Samsung sparked industry speculation about developing its own AI assistant based on technology from Viv Labs. This was confirmed in November by Injong Rhee, Samsung’s mobile division Chief Technology Officer, stating that the Galaxy S8 AI will be built on Viv Labs technology, setting it apart from existing AI offerings.

According to the Wall Street Journal, Samsung engineers have reportedly enhanced S Voice, the personal assistant integrated into Samsung devices, by introducing new features to elevate its capabilities. While S Voice is a staple on Samsung devices, its basic functionality falls short when compared to leading competitors like Google Assistant and Siri.

This revelation raises concerns about the potential of Bixby. In a highly competitive landscape where various brands are integrating AI assistants into their smartphones, a basic AI assistant could hinder Samsung’s competitiveness. While many companies are investing in smart AI assistants capable of learning and personalizing user interactions, introducing an AI that merely responds to voice queries may not offer the innovative edge needed to stand out in the market.

In order to surpass its competition, Samsung’s Bixby must strive for excellence, nothing less will suffice. Stay tuned for further details on Bixby’s underlying technology. What are your thoughts on this development? Do you believe it was a strategic decision for Samsung to enhance S Voice instead of leveraging the technology acquired from Viv Labs?

Samsung’s Bixby app will utilize S Voice instead of Viv Labs, ensuring a streamlined and cohesive user experience tailored to Samsung’s ecosystem. This move signifies a commitment to enhanced functionality and personalized services within the realm of intelligent virtual assistants.

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