Asus Zenfone 3 Go Set for MWC Events

ASUS made an impression at CES with the ASUS Zenfone AR, a device that integrates both virtual reality (VR) and augmented reality (AR) capabilities. However, for those anticipating a similar unveiling at the MWC, the introduction of the budget-friendly Zenfone 3 Go may come as a surprise. Initially introduced in the previous year with the Zenfone 2, ASUS established the ‘Go’ series as their budget smartphone lineup, now set for a revival with the upcoming device.

The ASUS Zenfone 3 Go will feature a 5-inch 720p resolution display and will be powered by the Snapdragon 410 processor, coupled with 2GB of RAM and 16GB of internal storage. Camera-wise, the smartphone is expected to house a 13-megapixel rear camera and a 4-megapixel front camera. Encased in a metal body, the Zenfone 3 Go aims to offer a premium appearance at an affordable price point, anticipated to be priced at $150.

The mobile industry trend at MWC this year reflects a shift towards not only unveiling flagship models but also focusing on entry-level smartphones, as seen with HMD Global’s plan to introduce the Nokia 3, priced around $140. The increasing emphasis on budget smartphones underscores the strong demand in Asian markets, with companies striving to provide consumers with competitive specifications even in the affordable segment.

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