Who decided that a new device had to be shrouded in secrecy until its official unveiling? It appears that BlackBerry stands apart from this norm. The company is set to reveal its new Android-powered smartphone at the Mobile World Congress tomorrow. Rather than keeping the device under wraps, BlackBerry took a different approach by showcasing the smartphone at both CES events, where a prototype was displayed, and with their subsequent invitation featuring the BlackBerry Mercury as the focal point. Now, TCL’s President, Steve Cistulli, has been documenting the journey of the BlackBerry Mercury to the MWC through a series of tweets that commenced on February 21st.
TCL News: President Teases BlackBerry Mercury’s MWC Journey – Overview
We were impressed by the engaging documentation of the smartphone’s journey; it exemplifies the concept of simplicity coupled with impact. This innovative approach effectively showcases the product and builds anticipation around it, offering a glimpse into what to expect in terms of design. The new BlackBerry model reintroduces the iconic QWERTY keyboard while seamlessly integrating it into a contemporary, sleek design.
