New HTC Release: As anticipated, HTC lived up to the expectations at their event today by introducing not one, but two new devices. The first is the HTC U Ultra, a premium phablet, followed by the more budget-friendly HTC U Play. Notably, HTC has placed a strong emphasis on developing an intelligent AI, showcasing their dedication to customer-centric innovation. Now, let’s delve into the details of both devices to explore the various features and enhancements that the company has invested in.
New HTC Release: HTC U Ultra and HTC U Play – Overview
Introducing the HTC U Ultra, a high-end phablet equipped with a stunning 5.7-inch 2560×1440 IPS LCD. Setting itself apart, this smartphone boasts a unique dual display configuration. The primary display serves apps and regular functions, while the secondary display is exclusively dedicated to the AI assistant, HTC Sense Companion. Referred to as a “window to the AI companion,” this secondary display facilitates seamless interaction between users and their AI companion. The AI is designed to be intelligent and intuitive, progressively learning about users over time and personalizing experiences to align with individual preferences.
Under the hood, the HTC U Ultra packs a formidable punch with its powerful Snapdragon 821 SoC, running at a clock speed of 2.15 GHz. Coupled with 4GB of RAM and 64GB of internal storage, expandable via the microSD slot, users can expect smooth performance and ample space for their files and applications. Notably, the camera setup on the U Ultra mirrors that of the HTC 10, featuring a 12MP rear camera capable of capturing 4K content, and a 16MP front-facing camera dedicated to stunning selfies. It’s worth mentioning that the device embraces the trend of removing the 3.5mm audio jack, instead utilizing the USB-C port for connecting headphones. The HTC U Ultra will be available in four attractive colors: blue, pink, white, and green, catering to individual preferences.
During the presentation, HTC introduced the U Play as the “cousin” of the U Ultra, targeting a more playful user. Positioned as a mid-range device, the U Play aims to deliver a premium experience at an affordable price point. It features a 5.2-inch display with 1080 x 1920 pixel resolution. Under the hood, the smartphone utilizes the MediaTek Helio P10 chipset, accompanied by 3GB of RAM and options for 32GB or 64GB of internal storage. The U Play sports a 16MP main camera and a 12MP front-facing camera for capturing stunning photos. Powering the device is a 2,500 mAh battery. Similar to the U Ultra, the U Play also forgoes the 3.5mm audio jack. It incorporates the AI assistant, HTC Sense Companion, enhancing the overall user experience. The U Play will be available in four vibrant colors: white, pink, blue, and black.
Both HTC devices share a common design language, featuring an aluminum unibody design sandwiched between glass panels, aptly described by the company as a “liquid design.” The glass used in the construction provides a smooth and glossy look, contributing to the overall liquid effect of the devices. Notably, the HTC U Ultra will offer a version that incorporates Sapphire glass, renowned for its exceptional strength and scratch resistance. However, this premium edition will be limited to select devices set to launch later this year.
HTC has shifted its focus towards customization and meeting user needs, reflected in its campaign using the letter ‘U’. The HTC Sense Companion serves as a learning companion, adapting to your preferences over time by understanding your likes and dislikes, and subsequently offering personalized suggestions. With voice taking precedence over touch, the U Ultra features four always-on microphones, enabling swift and seamless input and response. Additionally, Biometric Voice Unlock allows users to unlock the device and interact without lifting a finger. The customization extends to sound as well, with the HTC U Sonic – a sonar-based audio system. This system delivers personalized sound tailored specifically to you, enhancing frequencies you may have difficulty hearing while moderating those you are more sensitive to. HTC asserts that it offers a “Sound Completely Tuned To You” experience.
HTC’s U lineup showcases the company’s promising new direction, placing a strong emphasis on AI. These highly anticipated devices are slated to begin shipping in March. The HTC U Ultra carries a price tag of $749, while the more affordable HTC U Play will be priced at $440.
Also, check out an overview of HTC One A9.
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