LG is ramping up marketing efforts for the upcoming LG G6 flagship, scheduled to be unveiled on February 26th at MWC. The latest invitation hints at the device embodying “Less Artificial, More Intelligence.” LG’s previous promo focused on the display with the tagline “Big Screen, That Fits.” The newest promo suggests the integration of a digital AI assistant into the LG G6, likely Google Assistant. Speculations indicate that the LG G6 will be the first non-Pixel device to feature this AI technology.
How to use Google AI Assistant to LG G6 – “More Intelligence” Teasers
AI has become a prominent trend in the tech industry, with companies incorporating smart features into their products. At CES, smart devices showcasing AI technology, including Amazon’s Alexa in refrigerators, were prevalent. The smartphone sector is no exception, as 2017 is hailed as the year of AI assistants. Google unveiled Google Assistant with Pixel and Pixel XL, HTC introduced HTC Sense Companion with the HTC U Ultra, and Samsung is set to launch Bixby and Samsung Hello. LG is now entering this arena with the introduction of “The Next Generation Smartphone,” the LG G6.
LG has adopted an assertive marketing approach this time, gradually unveiling details over the past few months. The teasers began with the concept of the ‘Ideal Smartphone,’ followed by a bold claim about batteries not overheating about Samsung. The first MWC invite hinted at ‘See More, Play More,’ emphasizing the unique 18:9 display ratio of the LG G6. Subsequently, the second invite teased about ‘Something Big, That Fits,’ while the latest features a theme of ‘More Intelligence.’ LG appears to be sparing no effort in building anticipation for their upcoming reveal at the event. As the countdown continues, the excitement grows around what LG will showcase next.
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