Unless you’ve been out of touch, it’s common knowledge that Samsung is set to unveil its highly anticipated flagship devices, the Galaxy S8 and Galaxy S8+, later this month. With the launch date approaching, rumors are swirling incessantly, unveiling new details each day. One of the recent leaks showcased the back panels of the devices and hinted at the potential introduction of a violet-colored Galaxy S8. Moreover, it appears that not only insiders but Samsung itself is adding to the excitement by teasing the various features of the Galaxy S8. On the Galaxy S8 pre-registration page, the company is soliciting feedback from users on the desired features they would like to see on the device.
Different Features: Teased for Galaxy S8 Echoing LG Strategy – Overview
Samsung appears to be taking a page out of LG’s marketing playbook. Recently, LG unveiled its latest flagship, the LG G6, in South Korea following an aggressive marketing campaign that kicked off in January under the ‘Ideal Smartphone’ promotion. LG strategically divulged hints in their invitations about key features such as the smartphone’s battery life, AI assistant capabilities, and advanced camera features. While Samsung has not followed suit with a similar tactic, the active role the company is playing in teasing the diverse features of the upcoming Galaxy S8 is generating intrigue.
Users visiting the Galaxy S8 pre-registration page encounter five options to prioritize their desired features: Superior camera, Stylish and Premium design, Enhanced battery life, Powerful gaming experience, and Enhanced Virtual Reality experience. With the Galaxy S8, Samsung has embraced design changes by eliminating the home button and enhancing the screen-to-body ratio. The all-screen dual-curve display, termed the ‘Infinity Display,’ bestows an impressive aesthetic on the device, as evidenced by leaked live images.
Equipped with the cutting-edge Snapdragon 835 and Exynos 8895 chipsets manufactured using the 10nm fabrication process, Samsung’s new devices promise a considerable boost in performance and efficiency. These chipsets deliver a 25% increase in speed and a 20% improvement in energy efficiency compared to their predecessors, hinting at enhanced battery longevity faci
litated by the new System on Chip (SoC). The high-end specifications and Infinity display support expectations for immersive Virtual Reality experiences and powerful gaming capabilities. In terms of the ‘Superior Camera’ specifications, while Samsung appears to be retaining the camera specs from the Galaxy S7, there could be hidden surprises waiting to be revealed, adding anticipation to the Galaxy S8’s highly anticipated launch. Samsung initiated an advertising campaign in South Korea over the weekend, possibly as a tactic to challenge the sales of the LG G6. It will be intriguing to observe Samsung’s next moves in this competitive landscape.
